BEVILACQUA
Art Ceramics HandMade in Sicily.
The Bevilacqua brothers have built over time a craft activity based on the passion for their land and its cultural value, famous
and recognized throughout the world.
A laboratory of typical Sicilian artistic ceramics that in recent years has managed to provide unique pieces, with a recognizable but creative design, and to distribute them to major brands in the world of food and fashion.
In love with their work and happy to now cross a moment of international notoriety, the Bevilacqua brothers urgently need to revise their logo and brand identity and create an institutional communication plan that sanctions their positioning and allows
a further expansion in the production and marketing of their products.
Currently, they work for the Dolce & Gabbana group producing ceramics and accessories exclusive to SMEG.
Action.
Telling the solidity of the brand’s history, creativity, and artistic mastery.
The elements of the lettering are transformed obtaining a further identification.
Culture, Passion, Tradition, Handmade.
#1 | The Apostrophe
B + ‘apostrophe of the word ART
The logo becomes a graphic element, it transforms itself generating a texture, further characterizing the brand.
The logo becomes a graphic element, it transforms itself generating a texture, further characterizing the brand.
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#2 | The Brush Stroke
Lettering
Very stylized font, almost painted by hand.
An element of the text recounts and recalls the art, the brushstroke in fact, which extrapolated becomes an elegant texture.
#3 | History and Art
B (history + art) = the letter B divided in half.
The upper part describes the study, the history and the solidity of the brand; the lower one creativity, mastery, art.
Different declinations for different applications, identifying more areas or sections of products.
Different declinations for different applications, identifying more areas or sections of products.
