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    One of my unique full branding package made for TexCalibur Los Angeles. The company works with special garments for special purpose. My work was… Read More
    One of my unique full branding package made for TexCalibur Los Angeles. The company works with special garments for special purpose. My work was everything what design needed, from the main logo to the store and furniture design also. Read Less
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The first steps

I used to work with the client who ordered this full branding package, so it was easier to start the concept and the work on the details. The company main profile is to sell special garment and textile, for special purpose, like firefighter's workclothes, bulletproof vests, military and law enforcement usage etc.

Because of the topic which is protection, it was almost clear that I would like to use a shield symbol, but not in the boring way. The second thought was that we need something strong, something unique what a recognizable symbol all over the world and has the same meaning for anybody who see it. And as you can already guess, the second symbol is the Excalibur.

With these two symbols merge we created the name Texcalibur and the work had started with the graphics as well, beside that idea, that I would like to give a strong role for the X letter.


The divisions

The company's main concept was to separate the divisions. So the task was to make the own design for each division but of course at the same time they had to be fit in the main brand. I used three type of signs to make them differently. First the color, after that the division's name below the main brand and at last they got their own logo which were the mutation of the main emblem. It could be easy when you have only one or two different business type, but when there are six, that is a challenge. I think I managed to make them different and unique.


Package design

During the design process, we were not able to keep our plans because after the first products were produced the first orders are appeared so fast so I had to leave everything else and start to make the first package designs. One of the most important pattern had to be something what shows that is the company is a brand in the united states, not an another crappy workshop somewhere in a garage. In the same time managed to find the perfect slogan for them: "We are for their safety"


Store design

Unfortunately I can't presentate every graphics because they have private informations, but for the end of this album I kept the full store design with custom presentation cabinets, table and decorations.


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