BACARDI GTR
Travel Bag & luggage Design
Bacardi Limited is the largest privately held, family-owned spirits company in the world. Originally known for its eponymous Bacardi white rum, it now has a portfolio of more than 200 brands and labels.
Bacardi Travel Retail is looking for the Gift with Purchase for 5 of their brands, mainly bags to fit with their beverage that people can take it with from the Duty-free shop.
I designed over 50 different bags, 3 styles for each, worked in collaboration with the sales and merchandiser.
The work ranged from concepts layout/mock ups, through flat artwork layout, revisions and final sampling.
Brand: Multipul Brands
Client: Bacardi (Travel Retail)
Market: Asia-Pacific
Year: 2017
Status: Shipped
