The information architecture and user experience of Time Inc.’s advertising product, Watercooler 2.0, was thoughtfully constructed to serve as a sponsored landing page for users to view continuously updated content from a variety of publications, real-time social feeds, and native advertising.
My contributions include the entire user experience and information architecture of the responsive framework of this project. Creative comps for Charles Schwab and Nikon to pitch Watercooler 2.0 is shown below. This infrastructure was applied to future co-branded experiences with the ability to alter the hero to fit specific needs, as well as live on either the advertiser or publication’s website.
