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    2017 Print advertising campaign for Radha TMT with actor Rana Daggubati
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Radha TMT Print Advertising Campaign with Rana Daggubati
Picture Den was commissioned to produce an exclusive print campaign for the leading manufacturers of high-quality primary steel - Radha TMT with brand ambassador Rana Daggubati. 

Actor Rana Daggubati - arguably one of the most bankable stars from the Tollywood film industry in recent years - was cast as the face of the campaign. Shot at Picture Den's green matte studio, the final images were composted and post-produced for billboards at prime locations in the twin cities of Hyderabad and Secunderabad in Telangana, India.

Rana was cast in a warrior get-up to the brand's tagline of "Maha Shaktishali" meaning "Super powerful," that reflects the brand's robustness and strength. 

Here's a short segment that captures all that went behind the making of one of 2017's most successful advertising campaigns in South India.