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    2017 Print advertising campaign for Radha TMT with actor Rana Daggubati
Radha TMT Print Advertising Campaign with Rana Daggubati
Picture Den was commissioned to produce an exclusive print campaign for the leading manufacturers of high-quality primary steel - Radha TMT with brand ambassador Rana Daggubati. 

Actor Rana Daggubati - arguably one of the most bankable stars from the Tollywood film industry in recent years - was cast as the face of the campaign. Shot at Picture Den's green matte studio, the final images were composted and post-produced for billboards at prime locations in the twin cities of Hyderabad and Secunderabad in Telangana, India.

Rana was cast in a warrior get-up to the brand's tagline of "Maha Shaktishali" meaning "Super powerful," that reflects the brand's robustness and strength. 

Here's a short segment that captures all that went behind the making of one of 2017's most successful advertising campaigns in South India.