FENDI Studios exhibition - Below the line

DESCRIPTION
Fendi took guests into a glamorous, exciting world of Cinema with an immersive and interactive show at the Palazzo della Civiltà Italiana in Rome.
Fendi created costumes, furs and accessories for many film masterpieces over the years, from Martin Scorsese’s The Age of Innocence and Federico Fellini’s And the Ship Sails On, to Marie Antoinette by Sofia Coppola and The Grand Budapest Hotel by Wes Anderson.


THE PROJECT
I had to create the identity and below the line for the exhibition, starting from the design made by Bureau Betak and the main concept: the Cinema imaginary.
CINEMA AND GREEN SCREEN AS A RED THREAD
THE DESIGN
I decided to combine the iconic shape of Palazzo della Civiltà Italiana and the typical cinema clapper board using a clean 2D graphic design and enhancing the acid green color chosen by Bureau Betak.
Evite
Flyers and print materials
Other materials
Ticket Office and dispenser
CREDITS:
Client: FENDI Roma
Exhibition design and production: Bureau Betak
Graphic Design: Nicola Morino

Property of FENDI srl, all rights reserved
FENDI Studios Identity
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FENDI Studios Identity

32
308
1
Published:

Tools