Scaturchio, pasticceria Napoletana.
Il compito affidatoci è stato quello di rinnovare completamente l’immagine della storica pasticceria napoletana Scaturchio. Partendo dal marchio fino ad arrivare all’immagine coordinata, dal catalogo prodotti al packaging, dalle paline/totem all’advertising. Assumersi la responsabilità di “re-inventare“ un marchio storico non è un impegno che si affronta tutti i giorni. Analizzando e decodificando i precedenti marchi si è cercato di sintetizzare gli elementi principali per accorparli in un unico segno grafico.
Una sfida articolata e complessa che ha dato ottimi risultati e grande soddisfazione al cliente.
//
The task was entrusted to completely renew the image of the historical Neapolitan pastry. Starting from the brand up to the coordinated image, from the product catalog to packaging, from the poles/totem to advertising. Take responsibility for "re-invent" a historic brand is not a commitment that addresses every day. Analyzing and decoding the previous brands we have tried to summarize the main elements to bring them together in a single graphic sign.
A multifaceted and complex challenge that has given excellent results and great customer satisfaction.
Una sfida articolata e complessa che ha dato ottimi risultati e grande soddisfazione al cliente.
//
The task was entrusted to completely renew the image of the historical Neapolitan pastry. Starting from the brand up to the coordinated image, from the product catalog to packaging, from the poles/totem to advertising. Take responsibility for "re-invent" a historic brand is not a commitment that addresses every day. Analyzing and decoding the previous brands we have tried to summarize the main elements to bring them together in a single graphic sign.
A multifaceted and complex challenge that has given excellent results and great customer satisfaction.
Il nuovo marchio / The new brand
Carta intestata e busta da lettera / Letterhead and envelope
Packaging
Advertising
Graphic design.
