HARMONIC AFRICA
BRANDING
Harmonic Africa is a solar panel NGO based primarily in Kenya and recently branching out into wider East Africa. Their current branding needed to be looked at in terms of tone, audience and message to reflect both environmental impact and exciting new technology - this was the brief.
The direction you see here was the decided route. With a use of geometrics and bold colours throughout the visual identity, coupled with an expressive typographic logo, this branding gave the desired tone to the brand.
To ensure convenient consistency across platforms in the day to day, along with the brand guidelines a full set of templates were provided for both internal and external facing communications.
