Strategic Marketing Plan Report

Final Assessment.Throughout the course students have been researching trends and target markets and have been engaging in developing brand elements such as a name, logo, typography, colour schemes, collateral, products and packaging and so on. This assessment provides an opportunity for students to really bring their ideas together in the one clear marketing plan, outlining the strategic direction of their brand from a commercial point of view. In the subject course work students will be studying the key elements of fashion marketing strategies and the key components of a fashion marketing plan. In this assessment students can choose to focus on a brand they have been developing through the degree program or develop a marketing plan for a completely new brand. Students can make use of appendices for additional information, examples and tables. The aim of this assessment is for students to present a coherent, professional marketing plan that communicates clearly how this brand could be developed and launched in the Australian marketplace.

Subject : Fashion Marketing and Brand Development
Lecturer : Ms. Rebecca Storer