Uncomfortable revolution, at its core, is about creating a platform that helps people to have better conversations about awkward subject matter. This branding exercise aims to create a visual identity and language that will become influential and, at its core, make people feel and act in new and better ways through conversations. For this to be possible, one needs to understand the culture and how one exists in it. I pulled a lot from what was said in the brief and conversations and used that as a springboard in my direction.
