This is also the continuos project of the previous subject for art direction.
After we do the teaser & launch ads for f&n soda bandung individually , for phase 3 , we have to work in a group and need to come up with a campaign for that new f&n drink which is Soda Bandung.
Objective of the campaign that we come up for this F&N Soda Bandung is to encourage the audience to " share " and celebrate togetherness with the new product of F&N Soda Bandung. As a start from simple drinks can bring the positive change in perspective.
So the concept is SHARING TOGETHERNESS
Happiness is real when it's shared - https://www.behance.net/akmal_mars
Sharing is a wonderful thing - https://www.behance.net/amanina
Share the sweetness , Double the happiness - https://www.behance.net/nqstna
THE SUPPORTING MARKETING TOOLS
From top left ; Billboard , Media vehicle ( Town bus ) , In KTM/MRT/Train Overhead Panel , Cinema lightbox posters ,
Instagram account , Microsite & Youtube sponsored ads
Promotions. A collaboration with GSC movies & Grabcar
