Branding, packaging, web and logo design for Adriana Gaona, a physiotherapy clinic located in Madrid.

The logo idea is based on the holistic, a concept that considers something as a whole. To create it, I made a representation of the exterior together with the interior. The internal line represents the inner part of a person (well-being) and the external line represents the outer (the physical). Finally, the vertical line is the link between these two concepts.