Project Description:

TALEM was part of Seattle Pacific University's "Branded" event. This 12 hour branding event brought two teams together to create a brand for the business student's Social Venture Plan. TALEM is a student business plan in which would employ homeless youth by hiring them to help manufacture urban style backpacks. Profit goes back into funding more employees to put an end to homelessness. 

Mission/Goal:

The goal of this project was to create a brand for a business proposal with the intention of employing homeess youth in Washington State. The brand and its guidelines should reflect the conversation and business being represented.
Visual Audit Board
Process
E​​xperiences:
Reaching a mountaintop.
Passing an exam.
Finding something you lost a while back.
  
Adjectives:
Achievement
Empowerment
Revitalization
Peaceful
Compassionate
Digital Logo
Color Palette and Fonts
Final Product