This was the second consecutive year that MandelaMade partnered with ESPN and the Celebration Bowl to provide graphic design support. This time, the game was held in the all-new Mercedes-Benz Stadium, and MandelaMade was charged with developing graphics and templates that would be displayed via social media and other marketing outlets. Consistency was key to present a link to the teams, the building design, the upcoming game, and the surrounding events. Animations were also developed to bring a dynamic dimension, as well as a sense of excitement, to the various social media platforms.