Project Description:
Pour Man’s Brew was created to rethink and rediscover package design in an innovative way. PMB is a repurposed 32oz food grade turpentine can that evolved into a half-sized beer growler campers and hikers could use as a beer flask. This rustic design caters to an adventerous demographic who enjoy the bitterness of hops and the unconventional nature of this metallic material.
Mission/Goal:
The goal of this product design is to create a portable repackaging of beer for people who are on the go and would like to stay on the go without worrying about breaking of bottles or the limitations of storage space that current beer beverage containers provide.
Visual Audit Board
Process
Experiences:
Kicking back after a long day.
Getting to a road-trip destination.
Hiking a mountain.
Adjectives:
Rustic
Adventurous
Unconventional
Portable
Industrial
Fonts
Color Palette
Digital Comps
Final Product
