Client: Lime World
Agency: Upp B2B/Marketecture
Campaign concept and execution for Lime World - British Airways Official booking agents. The client came to us with a brief to create a new digital campaign to help promote new flight routes and offers. I came up with the concept of "Giving you more ways to say 'Yes'" - something all booking agents would like to say to their customers. Once the client signed off the concept I commissioned and briefed illustrator Dave Birtwhistle to refine and build upon my concept sketches. Then I rolled out the campaign across a microsite, email, web banners and eventually three physical prize packs to be sent out to competition winners. The prize packs involved sourcing suitcase boxes, stuffing, champagne, creating bespoke stickers and three bespoke maps for New Orleans - USA, Tallinn - Estonia and Murcia - Spain.
• The Q4 campaign generated interactions with 130 agents, contributing to a 14% uplift in passengers booked.
• 35% of those that visited the microsite entered the competition – a total of just over 140 competition entries.
• Given that players had to get all ten questions right to enter, this points to a highly engaged audience who fully understood the benefits of the new service updates.