BRAND IDENTITY | Lure
I've been on the verge of starting a business in the Nashville area for a while now, but struggled with the idea that a design and branding company wouldn't go anywhere without a solid logo of it's own. Over the last two years, I attempted numerous identity options, but none seemed fitting of a creative, graphic design agency; then I came across this simple idea. Designing a brand this personal is always difficult, but to me, this one felt more inspired, and was different than anything I had tried. It's both modern and classic, and I grow fonder of it all the time.