NBC UNIVERSAL
EDUCATION NATION
OVERVIEW
"Education Nation" is NBC News' initiative to engage citizens in a solutions-focused conversation about the state of education in the United States. The initiative was launched in the fall of 2010 and continues to be a key feature of the news division through local events and on-air programming across the network's shows and platforms throughout the year. In my role, I designed and animated content for the graphic opens, out-of-home ad placements and on-set activations.
PROCESS
In collaboration with the Art Director and Senior Designer, we created a look that was based on a mixed media approach of watercolor, illustration and textbooks.
ON-AIR | SOCIAL | DIGITAL | EVENTS
The campaign was a breakout hit for NBC News, as they continually come back to the design direction created for iteration of the Education Nation event, due to it's well received design direction.
| S A Y H E L L O |
CREDITS
Client: NBC News
VP Creative: Carlos El Asmar
Art Director: Ventura Castro
Senior Designer: Ariel Frost
Designer/Animator: Brandon Lori
VP Creative: Carlos El Asmar
Art Director: Ventura Castro
Senior Designer: Ariel Frost
Designer/Animator: Brandon Lori
