Absolute Triangle
is a brand-new kind of advertising agency established to create dynamic methods of communication. We believe that vital communication strategies always start with an innovative idea. CREATIVITY, EXPERIENCE & CONNECTION are the key pillars of all successful advertising and marketing solutions, and the sides of our absolute triangle.
When creating Absolute Triangle brand we focused on creating a simple brand visuals, considering uniqueness, innovation, youth & ambition in mind as a characteristic that the brand reflects.
Font
Aminta is an eclectic and expressive take on the Courier aesthetic. Aminta mixes the utility aesthetic of Courier, the default computer typeface and subversive piece of non-design graphic designers are presented with in the top left hand corner of Quark documents, and eclectic and expressive letterforms derived from drawing and handwriting.
CEO Favorite Quote
Client: Absolute Triangle.
Services: Art Direction, Visual Identity, Print Design.
Agency: Suada Studios.Creative Director/Designer: Isam Alsafi.
