Role: Concept & Art Direction
For: SKM
Agency: Boondoggle
CD: Merel Van den Broeck & Leon Jacobs
Copywriter: Marine Quéré
Photographer: tineclaerhout.com
Life-proof
We all know what it’s like to stand in front of a wardrobe full of clothes but feeling like we have nothing to wear. That is because we are often rushed into impulsive buys. And we tend to buy items that don’t suit or fit us properly.
SKM, an Antwerp-based multi-brand fashion store, has always been passionate about making style and fashion practical, and part of everyday life: life-proof. To this end, we've evolved their brand equity to 'Kleren om in te leven' (Clothes to live in).
The tag provides the perfect platform to create fun, seasonal campaigns that connect with a younger audience.
More coming soon.
