A long forgotten board game. Getting dusty on shelves and in charity shops. Frankly, the only scrabble we've seen lately are the tiles on necklaces in that hipster-like reclaiming.

 

Let's revive the game. And thanks to new additions to the OED, our vocabulary is now more likely to win than that of the older generation. So we want to celebrate this and the impact popular culture has had on language.

Across Facebook live, and Instagram Stories we'll create Scrabble battles between celebs that you might think would be terrible, but have a modern vocab to give anyone a run for their money. Giving people a chance to join teams and comment suggestions in real time to help their celebrities.

Our main social strategy will be primarily Twitter focused to react quickly to events and reply to celebrities tweets scoring their use of language and creating a fun way to bring Scrabble scores into people's everyday life

We also want to initiate a PR Stunt where we would invent a super high scoring word and infiltrate society to get it used as a daily part of the English Language and submitted into the Oxford English Dictionary.