Jeff Oeth's profile

The Climate Reality Project

The Climate Reality Project, founded by former Vice President Al Gore, is a global organization dedicated to unleashing a cultural movement demanding action on the climate crisis.
 
My responsibilities with the organization ranged from traditional branding, graphic design and UX to creative ideation, social media messaging, and strategic campaign direction. As both a veteran of the creative industry and a longtime advocate for the climate issue, I brought a unique perspective to the organization's mission with an ability to uncover ideas that resonate and have broad impact. 
 
CLIMATE REALITY WEBSITE
Concept, User experience, Art direction, Design
 
"The results are clear. People’s views are changing, they are attributing the increase in extreme weather to man-made global warming emissions, and they are demanding action from their leaders."

- Al Gore
 
 
 
 
BRAND IDENTITY
Art direction, Design
 
 
CLIMATE REALITY GEAR
Art direction, Design
The Climate Reality Project
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The Climate Reality Project

In 2011, The Alliance for Climate Protection (founded by former Vice President Al Gore) underwent a rebranding effort led by Alex Bogusky and the Read More

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