DSP is one of the most leading brands in asset management industry. It's a prototype design of desktop application for the retail investment participation.
Briefing: Client requires a web application for their product showcase including all the information. Objective is to engage the users and investing through this app.
Visual Design Challenge: The challenge is to create and differentiate identity in this design from other players. So designing a unified brand style guide, and simplistic icon base visual rendition in the UI design. Where user can experience the trust-able and reliable investment process.
UI and UX Design: The application gives a mobility experience to the users to access their investment portfolio. The objective is to provide an investment experience through the calculator tool where a user can set their goal and get the perfect investment plans for future. Easy navigation flow, the investors can reach to the product and the detail of information. It helps the users in a seamless way to purchase, redeem and switch the funds.
Type of Work: Prototype Design not for commercial use
Period: 2023
User Flow Chart
Information Architecture
UI / Visual Design on Web Application
Iconography
Style guide
