The app with light approach that appeals to a young female audience in the Middle East and North African countries delivering the lifestyle video content. The app will enable users to watch and comment videos on different topics.

When entering the app you’re presented with the home screen which is a feed with the latest videos. The bottom tab bar navigation is always there to help you navigate through the app. It has 4 icons for the main app sections: Home, Videos, Communities, My Profile.

Each of the video categories (Food, Travel, Romance, DIY) has it’s colour coding. By looking at the play button you can see which category the video belongs to. The category is simply changed at the top navigation so the app is not limited to just 4 sections and can be expanded in future.