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    Identity Package for Al Jazeera Sport Channel
IDENTITY 2010 // Initial Design Boards

The beautiful textures of Doha, as well as the current Al Jazeera Sport identity, inform the aesthetics of this "Symmetry and Glass" concept for the Al Jazeera Sport Channel.
The identity mixes live action and organic CGI to create environments comprised of sun, sand, skyline and sport. Here, diverse competitors play without boundaries or physical limitation.

The dynamic, refractive transitions within the concept evoke the drama and grace of athletics as well as the symmetry and discipline of traditional Arabic architecture.

Core elements of design:

The textures of the Gulf.
The palette of Doha.
The passion of competition.
With the expertise of Al Jazeera Sport.