With 32 franchises at 20 locations, Fields Auto Group proudly serves customers in Florida, Illinois, Wisconsin, North Carolina and British Columbia. Family owned and operated, Fields Auto began with the opening of Fields Cadillac in Evanston, IL in 1971. Fields BMW's greater Orlando car dealerships have a friendly and helpful sales staff, highly skilled mechanics, and multiple automotive industry awards. Their mission is to make every customer a customer for life, by consistently providing world-class service at their new and used BMW dealerships.
The Group Advertising united with Fields BMW of South Orlando to develop a campaign in English and Spanish to serve two objectives. The first was to promote the Aerodynamics’ package and secondly to support the branding efforts. Via the use of print and collateral pieces, the communications plan proved to be successful and effective and in 2013 TGA received a Gold Communicator award for this campaign.