With this direction, we wanted to hit 2 birds with 1 stone. We wanted to highlight the spirit of Ramadan, tying it into DHL - a global band. At the same time, our DHL client also wanted to promote a special Ramadan offer. With all that in mind, we decided to tie everything together by communicating with our audience that Ramadan is truly global, and that they can send their loved ones abroad some Ramadan love and spirit, with the help of DHL and their special promotion. This is why the visuals simply showcase very traditional, Ramadan elements dispersed around various places, around the world.
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