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    Coffee & Love is conceptually collaboration between badoo & Starbucks coffee. Goal is increase sells of coffee and improving of user experience f… Read More
    Coffee & Love is conceptually collaboration between badoo & Starbucks coffee. Goal is increase sells of coffee and improving of user experience for Badoo users. The goal of the collaboration is to improve the user experience and increase the involvement of Badoo users, as well as to increase sales of coffee at Starbucks. Task: It is necessary to find the optimal solution and visualize it like Starbucks integration into the Badoo application with minimal interface changes, keeping Badoo's guidelines (without violating the visual integrity of the interface) and showing the Starbucks brand. Bonus: Many Badoo users do not buy virtual gifts (stickers), because they do not understand values of stickers, which, moreover, have lost their weight since the emergence of free stickers in instant messengers. Instead of virtual gifts in the form of stickers, now Badoo customers can show a sign of attention to the person they liked by treating him with a cup of coffee / tea and dessert. Цель коллаборации — улучшить пользовательский опыт и повысить вовлеченность пользователей Badoo, а также увеличить продажи кофе в Starbucks. Задача: Необходимо найти оптимальное решение и визуализировать его в виде интеграции Starbucks в приложение Badoo с минимальными изменениями интерфейса, соблюдая гайдлайны Badoo (не нарушая визуальную целостность интерфейса) и показать бренд Starbucks.  Бонус: Многие пользователи Badoo не покупают виртуальные подарки (стикеры), потому что не понимают их ценности, которые к тому же потеряли свой вес с момента появления бесплатных стикеров в мессенджерах. Вместо виртуальных подарков в виде стикеров теперь клиенты Badoo могут проявить знак внимания понравившемуся человеку угостив его чашечкой кофе/чая и десертом.  Read Less
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The Goal
The goal of the collaboration is to improve the user experience and increase the involvement of Badoo users, as well as to increase sales of coffee at Starbucks.



Mission
It is necessary to find the optimal solution and visualize it like Starbucks integration into the Badoo application with minimal interface changes, keeping Badoo's guidelines (without violating the visual integrity of the interface) and showing the Starbucks brand.



+ Bonus
A lot of Badoo users do not buy virtual gifts (stickers), because they do not understand values of stickers, which, moreover, have lost their weight since the emergence of free stickers in instant messengers. Instead of virtual gifts in the form of stickers, now Badoo customers can show a sign of attention to the person they liked by treating him with a cup of coffee / tea and dessert.







Credits

Photos from Unsplash
Photographers: Brooke Cagle, Caleb George, Eddie Kopp

Designer: Oleg Kukharuk
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