01.
The Challenge
In 2014, Worldpackers introduced a new way to travel where people can use their talents to help their host’s and get free accommodation around the world. It's a passport to make travel more accessible, longer and deeper.
In just three years, Worldpackers was transformed from two friends in a van in San Diego, USA, to a global travel startup with more than one million travelers worldwide. However, people still use Worldpackers for both single-and-long-trips; making recurrency a tough task.
I was part of a team created to test new opportunities to solve that problem and help the company grow.
Our high level goals were to:
1. Make travelers use Worldpackers more often; increasing recurrency.
2. Find an alternative business model.
3. Enhance the product beyond the competitors product.
2. Find an alternative business model.
3. Enhance the product beyond the competitors product.
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02.
My Role
I led the Product Design – User Experience and Interface – of this project from July-September 2017. I collaborated with a Product Manager, and Product Marketing and Research.
Main Tasks:
1. Customers Insights & Ideation
2. Building the Project Vision
3. Planning and scope definition
4. Design Execution and validation
5. Photography and Video Making Direction.
2. Building the Project Vision
3. Planning and scope definition
4. Design Execution and validation
5. Photography and Video Making Direction.
Core Team:
João Machini as Product Manager, Diego Kurisaki as Tech Leader, Allan Formigoni as Product Marketing, Leandro TK as Web Developer, Matheus Mina as Web Developer, Fabiola Werneck as iOS Developer, Douglas Iacovelli as Android Developer.
Read More:
Go to the UX Study Case to see the full project and get access to the whole design process.
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03.
Customers Insights
We conducted a large-scale survey to map demand interests; As there are tones of events and workshop categories; it was important to funnel and define only a few categories to start the acquisition. Check the all data & Insights
04.
Inspiration
During the project, I was truly inspired by other designers and companies. Not only by their visual aspects, but for how they achieved simplicity and addressed their product to create an amazing experience from end to end.
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Airbnb
In 2016, Airbnb introduced Trips. A platform to provide experience to travelers around the world. For me, It was really inspiring how they transformed an offline event into a movie-like experience; from search catalog to experience listings, Airbnb Trips gave to me the bases to design my project.
Netflix
A huge background cover and a title with a bold typography created an immersive experience throughout Netflix catalog and movies listing page. It helped me to think about the cover not as only an image to describe the events, but an invitation to trigger users to see more and engage with the product.
Apple TV
As with Airbnb & Netflix; Apple tvOS inspired me through their visual and immersive listing page.
05.
The Solution
Experiences Cover
We wanted to evoke the sensation people got when they go to a theatre or to see a movie; so I took the movie poster was Inspiration to design every experience cover, just like Apple TV, Airbnb Trips and Netflix.
Movie poster elements
A photo from edge to edge, vertical orientation, iconic symbols and bold typography are elements present in most of the movie posters; I took those elements and transported them to our experiences covers.
06.
🙌
Thanks for watching!
Appreciate this project if you like it and check the live portfolio
for other projects and inspiration :)
