In 2014, Worldpackers introduced a new way to travel where people can use their talents to help their host’s and get free accommodation around the world. It's a passport to make travel more accessible, longer and deeper.
In just three years, Worldpackers was transformed from two friends in a van in San Diego, USA, to a global travel startup with more than one million travelers worldwide. However, people still use Worldpackers for both single-and-long-trips; making recurrency a tough task.
I was part of a team created to test new opportunities to solve that problem and help the company grow.
Our high level goals were to:
1. Make travelers use Worldpackers more often; increasing recurrency.
2. Find an alternative business model.
3. Enhance the product beyond the competitors product.