Being a Brave @ Brave New World.
My graphic design graduation project at NIFT, was sponsored by Brave New World involving developing the branding and packaging design for 38 & Banyan (Project by Assetz group) and Performax (Athletic brand by Reliance Trends).
Brave New World started by advertising veteran Joono Simon is an integrated communications agency located in Bangalore, India. Highlighted by a current pack of big name clients like Freshmenu, Smartron, Roadster, Reliance trends, etc. new work keeps coming in every two hours. A fun place to learn how to manage time/work and socialize in life.
38 & Banyan being one of the most hyped projects is soon to hit and take Bangalore by storm and is a luxury project by Assetz Property Group, Bangalore. The scintillating structure has just 38 unique houses, built around an ecosystem you would have never experienced before. The beauty of the site is a the story between a 150-year-old banyan tree and a raintree.
Creating identity, campaign ideas/collaterals, website and giveaway collaterals like brochures, design digests during the pre-launch. After a lot of ideation we had to go ahead with a few concepts that had the power to say the story. So we went with the strongest visual that catches your eye from the below sketches.
Yes, its the Banyan Branch. The truth that not every city can get an exclusive 38 unit ultra-luxury apartment living with a 150-year old banyan tree had to be the main story to convey. Where the tree sitting as the hero of the story, the story is about how the branches hold the entire ecosystem together through time and weather. The Banyan forms the base of the project and tells a strong story on how the branches spread out to each and every home to hold them together.
Experience a website like never before.
The landing page will tell you the story of this art. But in a way different from others. In a way like never before. Since the project is a lot more about the design evolution of the art, it is much more important that the story has to be said in a way that it should look like a place to stay. Every aspect of the project (Website, Brochures, Campaign, etc.) had to be a different experience, an experience that will stay in our memory for years. The beauty of the site was revealed when the architect imagined the banyan tree supporting life, then started the evolution of this incredible art.
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Look for the entire work in the digital book embedded at the end of this project.
Next project was for Performax an athletic brand by Reliance Trends.
Redesigning the entire range of packaging for all the accessories and reduce the cost spent on printing by building a new tag architecture for their apparels. Developing required illustrations and icons supporting the tags.
Have a look at the Digital Book attached below to go through the entire documentation and the projects. The rest of the projects includes branding for a few more projects of Assetz and a kiosk design for Reliance Trends store.
Thank you.
