The Nature Conservancy is a leading conservation organization that works to preserve lands and waters around the world. The Florida chapter has over 50 years of experience protecting the diversity of life throughout the state.

The Group Advertising and the Florida Nature Conservancy made a strategic partnership to create the award winning campaign “Wildlife”. The creative spin was to show the top animals in extinction in the state of Florida. If we lose them or their habitat it also affects us, if we do not protect them, who else will do it?