Nestle craved a redesign/re-branding to some of their breakfast products. They also wanted a design for a whole new way of packaging to save space and money and increase costumer satisfaction.
My team and I wanted to create something fresh and fun, but nothing too crazy, it needed to be familiar and appealing to our main audience and therefore chose to do a clip art style design that had the same feel as the previous design.
The new design for their standard packaging.
The new design for an improved packaging design. The idea is that when you've used half of the contents, you should be able to transform your box into a smaller box and therefore not take up unnecessary space.
Step by step of the new function.
Another alternative for a smaller packaging of the product.
