Fashionauts
Exhibition, Visual Design, Naming
Design proposal for a 360º advertising campaign for the ESNE fashion show (Fall Winter 2019) commemorating the 50th anniversary of the moon landing.
The "fashionaut" aesthetic recreates the weightlessness experienced by astronauts when journeying to and walking on the moon. Those iconic televised steps are evoked by the models’ floating appearance on the catwalk - almost like extravehicular mobility in space - the close-ups of the outfit, floating footwear, use of space helmets, and black and white aesthetic reminiscent of the 1969 moon landing broadcast. The models are also in a retro style, one more element that parallels that historical event and the 2019 commemorative fashion show.
