Vlerick Business School Online Program marketing
The objective was to launch the new online MBA program with a suite of assets that act as an extension of the existing Vlerick MBA brand. Vlerick Business School is a well-established and well ranked in Europe and BENELUX (Belgium, Netherlands and Luxembourg) . This MBA was positioned as a premium product, specifically designed for senior business professionals. We created a seamless user journey, that specifically targets variations of the “perfect” applicant internationally, with an initial focus being within Europe. Media, email, website content, branding, and search marketing were all part of the marketing package designed to drive lead generation and application to the programs.