Project Overview
Woodform’s “Freedom of Expression” is about providing the tools and systems to inspire and empower designers to realise their creative vision. Sculptform is one of the major tool of the company to enable their users to enjoy this Freedom of Expression. It is a drag and drop visualisation tool of Woodform Architectural products. The web application helps architects, designers and builders by providing real-time pricing, specification data, CAD export and view designs in 3D.
The Challenge
Woodform Architectural wants to create the Woodform Phenomenon(early project code for Sculptform) where architects can realise their dream designs through digital 'drag and drop' style tool.
They are targetting Senior Architects / Designers from top architectural firms in the world focusing on high level commercial projects especially those in the educational and health sector(s) and creative services industry (museums, art galleries, theaters etc). So it is a challenge to design something that could perfectly fit on the said target market.
Given that the company has zero experience in digital product design and development, they don’t want to miss this big opportunity to be the first in the industry, and that is to have a tool like this and to inspire and delight their customers. This will help them to have strong take up of the tool across the industry especially in the international space.
Approach
In order to plan a good strategy on how we are going to start the project, we started by knowing in-depth details of the company and its mission. We facilitated a discovery session to understand what is the current stage of the Woodform Phenomenon, to bring clarity to what we are aiming to finish, and were able to map out major functionalities, user flows, key business drivers and success criteria.
The Design Process
After that the discovery and planning stage is done, we proceeded to do the design process of crafting Woodform Phenomenon which is now Sculptform. This stage includes, UX Research, Wireframes, Interviews, Mockups, Visual Iterations and documentation for development.
Outcome
“When you create something that you would use, that you believe makes the user’s life better, you are facilitating a healthy habit”
- Nir Eyal, Hooked
Aside from speeding up the process of visualising the designs of their users, Sculptform helps the Estimation and Consultation team of Woodform Architectural in doing their internal work. Just like how Nir Eyal described a good habit-forming product, Sculptform is something that the company will use while continually improving their customer experience.
As a result, we achieved the goal developing and launching Sculptform. It’s currently on the stage wherein the internal team of Woodform Architectural can handle the management and improvement alone. Also, we successfully hit the key performance indicators set to Sculptform.
Fun Part
It was really great flying to to Australia to meet and greet with the Woodform Architectural team, get to know more about their products in person, shoot promotional video and tour around Melbourne!
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