Somos by Jaime Hayón
Our dual restaurant with the great Jaime Hayón.
Complete branding; naming, concept, production, design and art direction.
Madrid is a warm and very welcoming city that treats both guests and locals like its own. Because in our city and at Barceló Torre de Madrid, we are all Madrid locals. We identify with its streets, its neighborhoods, its avant-garde and chilled personality. Somos came about to create an ode to the city from its inhabitants, from its cuisine and flavors, so that on entering our space, everyone feel more like a Madrid local then ever. There's nothing else we can do: its what we are.
This is why Somos is a dual restaurant with a daytime personality and a nighttime personality. At lunchtime, you can enjoy the most traditional local dishes, the most customary ones being stews and playing a key role. At nighttime, the menu and ambience become more alternative and sophisticated, with a menu of wonderful dishes to share, nibble and snack on in a fusion of Spanish, Japanese and Peruvian cuisine.
This is why Somos is a dual restaurant with a daytime personality and a nighttime personality. At lunchtime, you can enjoy the most traditional local dishes, the most customary ones being stews and playing a key role. At nighttime, the menu and ambience become more alternative and sophisticated, with a menu of wonderful dishes to share, nibble and snack on in a fusion of Spanish, Japanese and Peruvian cuisine.
Photography night menu: Anne Roig
Styling night menu: Vega Hernando
Hands night menu: Alejandra Remón
___
