TABASCO: DIGITAL CAMPAIGN
JOB TO BE DONE
Create a social media promotion to demonstrate that you can add Tabasco on just about any food, inspiring people to change their meals forever with Tabasco, building brand love and driving sales.
MY ROLE & RESPONSIBILITIES
As a senior creative copywriter, I worked with a designer in coming up with the concept, promotional mechanics and prize. I also wrote all the content from social posts to the website campaign page.
Social media: Facebook
