Our client were in a precarious situation. Sales had been stagnating for a few years and to make matters worse Moms were neutral about the brand, had difficulty shopping the store aisle and really weren't connecting with their boys connection to the toys.
Having worked on the brand and doing our due diligence we knew a few things about mom and their kids...
Attack the problem at it's root with a hybrid digital social effort aimed at Moms and engagement strategy aimed at the kids
in other words...
STRATEGY AND USER EXPERIENCE
To satisfy both audiences (Moms and Boys under 11) we devised a connected experience that focused the social media communication and desktop site experiences at Moms. Seperately, mobile and tablet apps would be aimed at kids as an engagement tactic to introduce and reinforce the world of fun that is Matchbox
The social tactics