Isometric Infographic on Value Added Chain of Swiss Egg Market
Swiss Federal Office for Agriculture FOAG, 2017
In 2017, the department of Market Analysis of the Swiss Federal Office for Agriculture FOAG approached YAAY for a collaboration on a project about the egg market.
We were given a massive load of data to fiddle with and were relatively free about what to show. We designed an information poster for the general public, visualising the value-added chain of the egg market. The central part of the infographic are the four steps of the value-added chain (in white). From there we draw different ‘side stories’ such as conditions for different production methods, distribution and size of breeding farms, and international comparison about egg consumption. Colour was sparsely used, mainly as a code for the three production methods ‘organic’, ‘free-range’, and ‘cage-free’ plus ‘import’. For the look and feel, we chose the isometric view as this allowed us to accurately display volumes and sizes in an understandable and attractive way.