Caleidoscope Chocolate
Hypothetical branding for a brand that would be introducing ruby chocolate as a new addition to the chocolate industry. Caleidoscope chocolates would highlight the ever-changing dimensions within this industry with this brand being new and on-trend to match this industry. 
The visual language is inspired by the circles bringing the types of chocolate together with most of the circles having a ruby-colour in the centre hence giving it more of a sense of importance. The detail echoes a sense of luxury to the branding but it is for a young-adult based audience that are more experimental with more of a sense of willing to try new products.
Brand Myth:
Visual Development:
caleidoscope
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caleidoscope

Brand Development in order to introduce a new chocolate to this industry. The project development is lead by packaging concepts for the chocolate Read More
9
137
1
Published:

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