AG PLADO

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AG PLADO • Italian Made

Visual Identity

Dezember 2017

AG Plado is an Italian made tailor located in London UK. The store has the proposal to be a comfortable place for people that love men fashion and custom tailoring. Behind the store concept, there is the talent of two great entrepreneurs Antonio and Giuseppe, both are brothers and are responsible to keep their father's legacy with Italian made bespoke kraft.

But at the same time, we need a strong British identity, with glamour and versatility to be a great business and grow it up as well.

The solution was concentrated in a key element that means all the skills of a tailor together. It is a difficult task but not impossible. At the beginning, we start seeking all the universe of tailor made tools and how they put their creativity and precision to work.

We found a lot of elements: Rules, squares, metrics, lines, needles, textiles, leather, pencil, rubber, chalk but none represents exactly what we need. So, finally, we find the scissors and a lot of meaning behind this concept; boldness, precision, and "the time of no mistakes".

Enjoy scrolling and thanks for your feedback!