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2018 Chinese New Year Card |四犬成大器

2018 Chinese New Year Card |四犬成大器
傳承中華文化以春聯「斗方」的形式為設計主軸,雖是正方形但以菱形方式呈現,裝飾性線條呈現在設計風格上,加入圖像轉化創造出具豐富又有巧思的視覺概念,帶出過年熱鬧的氣氛,搭配象徵財富的「金色」來後加工製作,金箔面呈現出細緻的線條層次,正反兩面為不同顏色的金箔,一面則淺金色內斂貴氣,另一面則銅金色低調沉靜且穩重,在紙上採用天鵝絨質感的紙質,紙面如同貴族所穿的絲綢般滑順,有著內涵神秘的魅力,顏色上則選用象徵喜氣的紅色及高貴的深藍色,讓整體性更為完整。
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Inheritance of Chinese culture with the couplet "Dou Fang" in the form of the design of the main axis, although it is a square but presented in diamond, decorative lines presented in the design style, adding image conversion to create a rich and ingenious visual concept, bring out the New Year Lively atmosphere, with the symbol of wealth, "gold" to post-processing, gold foil surface presents a detailed line level, both sides of the gold for different colors, one side is light gold introverted, the other side is low-key calm and Stable, velvety paper on the paper, paper as a noble dressed in silky smooth, with the mysterious charm of the content, the color is the use of symbolic festive red and noble dark blue, so integrity is more complete.
Visual design |Hao-En Chen
Photography|Férguson Chang
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2017
2018 Chinese New Year Card |四犬成大器
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2018 Chinese New Year Card |四犬成大器

傳承中華文化以春聯「斗方」的形式為設計主軸,雖是正方形但以菱形方式呈現,裝飾性線條呈現在設計風格上,加入圖像轉化創造出具豐富又有巧思的視覺概念,帶出過年熱鬧的氣氛,搭配象徵財富的「金色」來後加工製作,金箔面呈現出細緻的線條層次,正反兩面為不同顏色的金箔,一面則淺金色內斂貴氣,另一面則銅金色 Read More

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