175ONE Vodka
Paradigm Shift Promotion
Paradigm Shift Promotion
The intent of this campaign was to promote 175ONE in a way vodka had not been presented by advertising the products uncommonly known uses. The removable nozzle heads for different uses of 175ONE express this paradigm shift in an unusually eye-catching way. In 1751, Russia officially considered vodka a taxable product. 175ONE is shipped from Russia to the US; the design concept for this product was based off of an import/export theme with the use of strong grids and stamps to resemble shipping labels.
175ONE Vodka shipping box with inter-changable nozzle heads and instructional manual
Shipping box
175ONE Vodka starter kit
175ONE bottle and user manual
175ONE user manual
business cards
identity system
"The Social One" print ad for 175ONE Vodka
"The Clean One" print ad for 175ONE Vodka
"The Fresh One" print ad for 175ONE Vodka
"The Pretty One" print ad for 175ONE Vodka
