Lucky Luciano Pictures:
Lucky Luciano is a production company from Poland crafting compelling film content for clients around the world. They work for the biggest local and international advertising agencies and brands. Their productions were repeatedly awarded in Poland and abroad (Cannes Lions, Effie, Golden Drum) and their producers have decades of collective experience in producing commercials. Their aim is to provide the best boutique-quality service possible, with fierce attention to detail.
The new identification intended to expose features and attributes desirable and customary for the film production industry. On one hand, there is reliability, stability and attention to detail, and on the other hand there is agility, adaptability and flexibility. Therefore, we decided to design a dynamic system - at the base of which the logotype is reduced to a minimum while still enabling the creation of many modifications. As a result, the brand utilizes an entire group of equivalent characters, the application of which depends on the situation and context in which they are to be used.