Jägermeister Back The Artist 2017

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Jägermeister Back The Artist is an annual contest that gives musicians a platform to showcase their music, build fans and gives them the opportunity to join the Jäger Music Programme.

Back The Artist gives musicians the opportunity to enter their original track and win a day in a recording studio with one of South Africa’s finest artists. and a years contract with the Jäger Music Programme.

This year's objective was to simplify the campaign journey and create an impactful narrative that would breakthrough the multiple new music competitions launched by competitor alcohol brands.

Executive Creative Director: Warren Haviside
Creative Director: Jonathan Lavender
Art Director: Jonathan Lavender
Digital Designer: Jonathan Lavender
Graphic Designer: Jonathan Lavender
Development: Firstview

Account Director: Alison Brunskil

Head of Social: Charlene Dos Ramos
Community Manager: Charlene Dos Ramos

Content writer: Charlene Dos Ramos
Head of Digital: Marc Ratcliffe

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