fresca will use Proxima Soft as its primary typeface. Proxima Soft Extrabold should be used for headlines and primary displays, while Proxima Soft Medium is used as subhead and supporting text. Proxima Soft Light is used for all body copy.
When Proxima Soft is unavailable, Arial may be used as a substitute. Arial can be used for internal and HR related messages.
All consumer executions should use Proxima Soft.