OBJECTIVE
Choose an existing company to create a brochure for. It must capitalize on what makes the selected company unique compared to its top competitors. It must be designed in a way that is both attractive and unexpected by the audience. Rather than looking like an average corporate brochure, it must look like a professional designed it with a keen understanding for the true value and mission of the company. It should make those who are already aware of the company have a greater respect for it. Along with the brochure, additional forms of media must accompany it.
APPROACH
The brand selected was Herman Miller because of their standout style and timeless presence. The brochure was a tribute to the iconic designers that have paved the way for their brand. It aims to prove that Herman Miller isn’t just one person or one brand, but a collaboration of pioneers in the furniture design industry. The brochure highlights the work of Alexander Girard, George Nelson, and Charles and Ray Eames in an abstract way to single out the simply beautiful qualities of their work. The Herman Miller brochure is bold and clean, much like the characteristics of the brand’s products.
