Ten Ren Tea｜UI/Illustration Design

Year.

2O17
Client.

Chat For Tea 喫茶趣

Ten Ren Tea 天仁茗茶

Event.

Christmas & New Year's Eve

Lucky Raffle Draw Campaign

天仁茗茶喫茶趣迎接2O18年聖誕跨年派對活動

＿

Background

活動背景

Chat For Tea is a chain beverage store owned by Ten Ren Tea. They want to celebrate the Christmas and New Year's Eve season by running a lucky draw campaign for its customers. The campaign's theme is based on the Chinese zodiac sign of the year, which is the dog for 2018. The client has chosen a corgi as its mascot to represent the year of the dog.

The campaign will run for one week, from Christmas to New Year's Eve. The client wants to create a festive and fun atmosphere for the campaign, using lively illustrations of Christmas and New Year's Eve elements such as elves, igloos, candy canes, Christmas trees, and cupressaceae.

The lucky draw will be conducted through computer calculation, and customers will be able to participate by clicking on a touch area on the electronic board after consumption. When a customer clicks on the touch area, a random lucky draw will be performed, and the customer will receive a present based on the outcome.

The client hopes that this campaign will help to increase customer engagement and loyalty during the holiday season, and create a positive association between its brand and the festive spirit of Christmas and New Year's Eve.

喫茶趣是一家天仁茗茶旗下的連鎖飲料店，希望通過為其客戶舉辦幸運抽獎活動來慶祝聖誕節和新年前夜。該活動的主題基於中國的十二生肖，即 2018 年的狗年。客戶選擇了一隻柯基犬作為其吉祥物來代表狗年。

該活動將持續一周，從聖誕節到除夕。客戶希望為廣告活動營造一種喜慶而有趣的氛圍，使用精靈、冰屋、拐杖糖、聖誕樹和柏科等聖誕節和除夕元素的生動插圖。

抽獎活動將通過電腦計算進行，顧客只需在消費後點擊電子看板上的觸摸區域即可參與。當顧客點擊觸摸區域時，將進行隨機抽獎，顧客將根據抽獎結果獲得禮物。

客戶希望此活動有助於提高節日期間的客戶參與度和忠誠度，並在其品牌與聖誕節和除夕的節日氣氛之間建立積極的聯繫。