Nutly is an online retailer offering a vast selection of organically produced nuts, seeds and other dried snacks such as apricots, figs and plums. In addition to their webshop a range of their products can be found in grocery stores across Finland.
In 2016 we were asked to create a visual identity and packaging that would help establish Nutly.fi as a distinctive brand. While studying the field of organic, as well as other brands in the same retail area, it became clear that green was the predominant colour scheme used in the sector. It was obvious that we needed to break away from this convention.
A bright and appealing colour palette was created, consisting of overlapping hues to make sure that the colours would work seamlessly together. Each package size has its own colour scheme. The wide range of colours also make it easier to add new packaging to the product line.